Proven Results
Delivering Value Through Partnership
Willo General Trading
Your Trusted Trading Partner
Willo General Trading is a dynamic and diversified import & export company headquartered in Djibouti, with strong operational roots across East Africa, the Middle East, and Asia. Founded by Saad Willo Ismael, the company has steadily grown into a trusted partner in international trade, logistics, and commodity sourcing. We specialize in strategic trade solutions, sourcing and supplying high-demand goods with efficiency, integrity, and local expertise.
Saad Willo Ismael
Founder
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Trade Experience98%
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Worldwide Clients120+
What we do
Excellent service and support for you
3 Simple Steps
to Recruit
with Us
01
Requirement Analysis
We understand your needs and define precise hiring goals.
02
Candidate Sourcing
We identify, screen, and shortlist the best-fit candidates.
03
Final Selection & Placement
We coordinate interviews and ensure smooth candidate onboarding process.
Willo G.T
Business Model:
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Direct Trading & Distribution (Self-funded)
Willo independently sources, imports, and distributes goods using its own capital, ensuring full control over operations, pricing, and delivery for consistent quality and profitability.
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Partnership-Based Profit Sharing (Investor-funded)
We collaborate with investors on trade deals, where profits are shared based on pre-agreed terms, offering transparent reporting, risk management, and growth-focused trade execution.
Why Work With Us?
- Over 10 years of trade experience in East Africa and the Gulf
- Trusted networks in multiple countries
- Flexible models – capital-based or partnership-based
- Deep knowledge of logistics, sourcing, and commodity cycles
- Transparent, results-oriented, and relationship-driven
Popular Projects
Our most recent Completed Projects
Seamless Operations
Djibouti Port Handling
This port handling project was a critical milestone in strengthening Willo’s East African logistics capabilities. Our expertise in cross-border transport, customs regulations, and warehouse coordination made us a preferred partner for clients seeking smooth port operations. The success of this initiative positioned us as a reliable logistics facilitator in the Horn of Africa.
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Pure Quality
Edible Oil Distribution
The successful execution of this project positioned Willo General Trading as a reliable edible oil importer and distributor. Our ability to handle temperature-sensitive commodities, maintain supply chain consistency, and deliver market-ready products reinforced our reputation in the fast-moving consumer goods sector.
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Business Consultant?
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Business advices given over 30 years500+
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Business Excellence awards achieved30+
